Here’s a great exercise to help you identify your ideal client. Remember, marketing to a smaller pool of prospects is easier, quicker and less expensive than marketing to a huge pool.
REMEMBER: the more precise you are about what you do and for whom, the more easily you will attract your best client. Your ideal client, pays you, refers you, and can’t stop talking about you! This is how to build business fast.
- Think of your best clients thus far. Choose three, and begin to look at how they are similar. Everyone is different, yet your best clients have a similarity to them. Your job is to discover what that is.
- Start by covering the demographics. Age, lifestyle, income, size of company, number of employees, and any other physical / environmental characteristics you can think of.
- Next move to psychographics and characteristics of your ideal client. What do they want? What do they think? How do they think? What motivates them? What problems do they have that you can solve? The more in-depth you can make this the better.
- Finally, we get to the unseen level. I call it the feeling level of who the client is. Your best clients feel a certain way. You act a certain way around them. You know how you act. Put into words a description that allows you to share this with others. It’s easier than it sounds. People relate to each other on this level every day, they just don’t talk about it, and they aren’t aware of it. Your best clients make you feel good, energized, and inspired. This level will keep you safe when it comes to bypassing the clients that aren’t a fit, a.k.a. misfits.
- Now, think of the client from hell. How will you identify what you don’t want in a client? What drained you about this client? How did this client make you feel?
- Now summarize in a few sentences your ideal client.